So, I was checking out Roger Ebert’s online review for the the movie UP IN THE AIR (my own will be online shortly) when I got to the bottom of the review’s webpage and found this series of sponsored ads automatically pinned to the review by Yahoo’s algorithmic brain:
The two refinance ads I assume are there because the review talks about the subject of the film; people being fired (and presumably being grateful to know that they can help their cashflow by refinancing their homes.)
And why the ad for “Aloe Vera Product?” Because the film co-starts Vera Farmiga. Duh!
– Jeffrey Alan Schechter
