Agencies Flog Blogs

varietyThat’s the headline in today’s Variety for an article which begins:

A string of recent TV development deals has proven that no blog, Tumblr or Twitter feed is too obscure or too new to escape notice in Hollywood, so long as the voice behind the content is compelling enough to expand into other media.

For those on my mailing list, that’s exactly the gist of the email I sent out last week soliciting undiscovered IP.  CLICK HERE to see what that was all about.

This is very good news for everyone looking for a non-traditional way into the business.  We’d be very, very wise to pay close attention.  In many ways, it’s never been easier to break in.  But you need that ‘compelling’ voice.

CLICK HERE to read the rest of the Variety article.


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