My company, PadWorx Digital Media, Inc., had the honor of desiging and building the enhanced storybook app for the upcoming Electronic Arts game Alice: Madness Returns™, the sequel to the critically acclaimed game American McGee’s Alice™. Versions of the app for iOS and Android were released in May, 2011.
Designed to bridge the ten year gap between American McGee’s Alice™ and Alice: Madness Returns™, the storybook app introduces readers to the world of Alice as imagined by acclaimed game designer American McGee, recapping the events, characters, and environments from the first game while setting the stage for the visionary world of Alice: Madness Returns™.
Seriously, since starting PadWorx a year ago we’ve been fortunate to work on some very cool projects. Frankly, it doesn’t get much cooler than working with EA and American McGee’s company Spicy Horse on this.
In the storybook app, visions of madness come to life through interactive elements and animations. The app features hauntingly beautiful art from the visionary team behind Alice: Madness Returns™. Much like PadWorx’s other titles there are hidden ‘Easter Eggs’ built into the app which unlock treasures from Wonderland.
EA made the storybook available as a free download to use it as a marketing tool. From what I’ve been told, it’s been a huge success for them, raising their pre-order numbers substantially over their projections.
If you get the chance, check it out here. There’s a whole world of storytelling out there, and movies and TV are becoming an increasingly smaller part. Just saying…
— Jeffrey Alan Schechter
