It plays like a spoof, but it’s a brilliant move by George Lucas at keeping the Star Wars universe fresh, surprising, memorable, and relevant; everything you want your creativity to be!
I SO can’t wait for my GPS to break so it needs replacing…
— Jeffrey Alan Schechter
In twenty years some kid is going to see Star Wars for the first time and laugh “Hey Dad, it’s the asthmatic dude from the KFC commericals. He’s sooo funny.”
And then there’s this less impressive use of the SW license by Adidas
http://www.youtube.com/watch?v=3Zd_khk6zXo&feature=player_embedded
Only about 20 times better than Scott Pilgrim!